Friday, March 2, 2012

Amanda Ford

check out Amanda Ford from Since Again,  her list of clients include Pepsi, Rhapsody,  Flavorpill, Juicy couture, Victoria's Secret PINK, West elm. She is currently art director over at HUGE. I  came across her beautiful portfolio and i shot her an e-mail Q&A,  I was so inspired that i wanted to share some of her advice that has been helpful for me and that i'm sure it could be helpful to others,
here it is:

credit: Amanda Ford

Itzybitsy: what did you think was the most important to know when you started in
this field?  
Amanda Ford:Know that your "ideal job" might not happen for years. I've been working in the field for about 7 years and still am not sure I'm where I want to be. Your goals will always evolve.

IR:How did you get started? Is that typical of successful people in this field?
AF:I started out as a freelance designer working for a startup brand in california. i was doing all types of design from packaging to print and web. i thought i wanted to work for a magazine (which i did, interned and was freelancing in ny for a month or two), but realized it wasn't as glamorous and rewarding as i dreamed.

credit: Amanda Ford

IR:what has been the most satisfying part of your role?  
AF:creating work that is seen by a lot of people.

IR:what has been the most stressful?
AF: unreasonable deadlines, nagging clients, not always getting projects where i can really "shine"

IR:what have been the most important lessons you've learned in your career?
AF: always network because you never know when someone can be the link to your next job, and don't burn any bridges (it's a small world)

IR:what have you learned about this industry that suprises you?
AF:larger brands/companies are more open than you think to new ideas, its all in how you present it...sometimes baby steps
credit: Amanda Ford

IR: as you look back, what do you think is the most important quality for
success in this field?
AF: don't give up, listen to others' feedback, stay creative

IR: what other designers do you respect?
AF: jonathan zawada, roanne adams, non-format

IR:what advice can you give me as i embark on this journey and as I meet
other people who could help me or hire me?
AF: use recruiters to get your foot in the door and don't hesitate to email companies you are interested in, they don't always post job openings
credit: Amanda Ford

Check out Amanda's website:
and her blog Is Mental:

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