Monday, March 26, 2012

Claudia Chwe

Argentinian-born, Claudia Chwe,  graduated from Parsons 3 years ago, she started working at Vox collective, she now works idependently for various clients. She was kind enough to let me have a drink with me at Pret. What struck me about Claudia is her friedliness and openess to share with me some pieces of advice read on,

Credit: Claudia Chwe

Itzy bitsy: How did you land your first job?
Claudia Chwe: I got a job through a friend at a company called, Vox collective,
today times are hard, but when the work comes, it comes in bunches.
IR: What has been the most satisfying part of your role?
CC: When I think of concepts, make the people see it, the random different options available.
Credit: Claudia Chwe

Credit: Claudia Chwe

IR: What has been the most stressful?
CC:  Clients and deadlines
IR: What has been th most important lesson you've learned in your career?
To organize myself better at work, grow and get better, also being patient.
IR: What have you learned about this industry that suprises you?
Being creative all the time, how tight deadlines can be, get out of the comfort zone and brainstorm.
Credit: Claudia Chwe



IR: What other designers do you respect?
designers: Tibor Kalman, Peter Saville is my favorite.
photography: Nick Knight.
IR: What advice can you give me as i meet other people who could help me or hire me?
My advice is to have patience with yourself, keep developing, blogging, learning new things, meet more people, consistency, know how to sell yourself, defend ideas and be willing to work independently.

Many thanks to Claudia!
Claudia's beautiful portfolio can be seen at: http://cargocollective.com/claudiachwe

Sunday, March 25, 2012

Miachel Pruett

Watch out every one there's a new designer in town. Fellow Texan Miachel Pruett,  graduated from UT-Austin,  she now works at D'esposito & partners. In her short career, she has already accomplished many things including, landing a job and moving to New York City. I met with her for coffee at Eataly, I wanted to pick her brain a little here it is:

credit: Miachel Pruett


IR:what did you think was the most important to know when you started in
this field?
MP: I always thought if i work really hard i can accomplish anything
IR:How did you get started? Is that typical of successful people in this field?
MP: I went to school at UT-austin they had an ad program that traveled around cities
to different agencies and we showed our portfolios i asked one of them if i could work for them when i graduated and they did hire me afterwards.
IRwhat has been the most satisfying part of your role?
MP: the work itself, getting in the flow, get to share it with friends and others.
i think design is art with purpose
IR:what has been the most stressful?
MP:Moving to NYC, living situation
IR:what have been the most important lessons you've learned in your career?
MP: keep it as simple as possible and be passionate about what you do
IR:what have you learned about this industry that suprises you?
credit: Miachel Pruett
MP: How much you can learn the classes to take,  the people to meet in this city
practice makes perfect
IR: what other designers do you respect?
Jessica Hische
Christian Helms
Ptarmak
MP: what advice can you give me as i embark on this journey and as I meet
other people who could help me or hire me?
IR: keep doing this, keep interviewing other designers.
credit: Miachel Pruett

photo credit: Miachel Pruett


Miachel pronounced (Me-uh-shell)
is also an avid photographer
check out her work:  http://miachelpruett.com/

Tuesday, March 6, 2012

Casey Espinoza

Casey is art director at Taxi,
she recently shared some advice to me about starting out and landing a job in Advertising.
here's some advice from Casey:


credit: Casey Espinoza

After high school i attend the University of the Arts in Philly in a nutshell 
their style was out of date so i transferred to School of Visual Arts, i double 
majored in GD and Ad.

I think it's best to try and figure out what it is you want to do. For me i was 
in between copywriting, art direction and design. Zeroing in on one is your best bet. 

The most important thing i learned, is that in Advertising it's all about who you know, 
and that may seem straight forward but the twist is that everyone will be nice, no one 
wants to burn a bridge, but everyone is only looking out for themselves. I went on 
many interviews that i left thinking about how well it went, only to not get the job. 

credit: Casey Espinoza

I started with internships my senior year of college, than one over the summer after
i graduated. When that did not turn into a job, I started interviewing everywhere i could. 
I was even flown out to Chicago by a company. Being young, now is the time to take a 
job anywhere if you can don't let location hold you back. 

There is no typical way to get started, i have friends that got hired before graduation, some 
that are freelancing, others that got hired right away and some that interned and than got hired.
credit: Casey Espinoza

Currently two campaigns that i was working on as a Jr Art Director have been featured in 
AdWeek, to date has been the most satisfying. You work hard and long hours so too see 
something come to life and be recognized is what its all really about. 

The most stress comes from the crazy hours, which you just have to power through.

If this is what you love doing it will bring you success, also staying in the know follow 
award shows and design blogs. This site counts down all Ad award shows. 

credit: Casey Espinoza
One of my favorite designer is http://www.louisefili.com/

Sometimes its going to suck, interning, looking for job, even work itself sometimes, 
but if it's what you really love doing its never really bad and it's always satisfying.

 check out Casey's beautiful portfolio: http://caseyespinoza.com

Friday, March 2, 2012

Amanda Ford

check out Amanda Ford from Since Again,  her list of clients include Pepsi, Rhapsody,  Flavorpill, Juicy couture, Victoria's Secret PINK, West elm. She is currently art director over at HUGE. I  came across her beautiful portfolio and i shot her an e-mail Q&A,  I was so inspired that i wanted to share some of her advice that has been helpful for me and that i'm sure it could be helpful to others,
 
here it is:

credit: Amanda Ford


Itzybitsy: what did you think was the most important to know when you started in
this field?  
Amanda Ford:Know that your "ideal job" might not happen for years. I've been working in the field for about 7 years and still am not sure I'm where I want to be. Your goals will always evolve.

IR:How did you get started? Is that typical of successful people in this field?
AF:I started out as a freelance designer working for a startup brand in california. i was doing all types of design from packaging to print and web. i thought i wanted to work for a magazine (which i did, interned and was freelancing in ny for a month or two), but realized it wasn't as glamorous and rewarding as i dreamed.

credit: Amanda Ford


IR:what has been the most satisfying part of your role?  
AF:creating work that is seen by a lot of people.

IR:what has been the most stressful?
AF: unreasonable deadlines, nagging clients, not always getting projects where i can really "shine"

IR:what have been the most important lessons you've learned in your career?
AF: always network because you never know when someone can be the link to your next job, and don't burn any bridges (it's a small world)

IR:what have you learned about this industry that suprises you?
AF:larger brands/companies are more open than you think to new ideas, its all in how you present it...sometimes baby steps
credit: Amanda Ford


IR: as you look back, what do you think is the most important quality for
success in this field?
AF: don't give up, listen to others' feedback, stay creative

IR: what other designers do you respect?
AF: jonathan zawada, roanne adams, non-format

IR:what advice can you give me as i embark on this journey and as I meet
other people who could help me or hire me?
AF: use recruiters to get your foot in the door and don't hesitate to email companies you are interested in, they don't always post job openings
credit: Amanda Ford


Check out Amanda's website: www.sinceagain.com
and her blog Is Mental: http://is-mental.blogspot.com/